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Letterbox Marketing
Letterbox Marketing is any form of advertising material that comes through the letterboxes (leaflets, brochures, letters) of a carefully selected area.
Street Distribution
Similar to sampling is fixed distribution (in the streets, at cross streets, at the entrances of shopping centers).
Door-hanger distribution
Door Hanger distribution is the most efficient method of non-addressed distribution, because it makes sure that the message will not pass unnoticed.
Sampling
Sampling is the activity that gives consumers the opportunity to try a product for free. This action usually accompanies the launch or re-launch of certain products.
Geomarketing
For the success of a letterbox marketing campaign it is vital to identify those areas with the greatest potential for each company and each promoted product.