Sampling
Sampling is the activity that gives consumers the opportunity to try a product for free. This action usually accompanies the launch or re-launch of certain products.
Advantages :
– a high impact due to the possibility to test the company’s products – through the offered samples;
– the distribution takes place in areas with high traffic frequented by the target public;
– by personal handing over, we enter directly in contact with the target public;
– high creative design potential of handed samples;
– low cost.