{"id":1442,"date":"2017-06-27T08:58:09","date_gmt":"2017-06-27T08:58:09","guid":{"rendered":"http:\/\/inboxmarketing.ro\/en\/services\/geomarketing\/"},"modified":"2017-09-07T10:13:25","modified_gmt":"2017-09-07T07:13:25","slug":"geomarketing","status":"publish","type":"page","link":"https:\/\/inboxmarketing.ro\/en\/services\/geomarketing\/","title":{"rendered":"Geomarketing"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 class=\"has\">Geomarketing<\/h1>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"alignleft size-full wp-image-1931\" src=\"https:\/\/inboxmarketing.ro\/wp-content\/uploads\/2017\/06\/geomarketing-2.jpg\" alt=\"\" width=\"320\" height=\"365\" srcset=\"https:\/\/inboxmarketing.ro\/wp-content\/uploads\/2017\/06\/geomarketing-2-200x228.jpg 200w, https:\/\/inboxmarketing.ro\/wp-content\/uploads\/2017\/06\/geomarketing-2-263x300.jpg 263w, https:\/\/inboxmarketing.ro\/wp-content\/uploads\/2017\/06\/geomarketing-2.jpg 320w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>For the success of a letterbox marketing campaign it is vital to identify those areas with the greatest potential for each company and each promoted product.<\/p>\n<p>We use databases to divide cities into areas of 500-3000 households. For each of these areas we have the average income in the form of an index varying from 1 (the poorest areas) to 10 (the richest areas).<\/p>\n<p>The area of each sector is bordered by 4 streets (N, E, S, and V). The streets included in each sector are alphabetically ordered and listed and marked on a map of the targeted area.<\/p>\n<p>We have the technical ability to select the right areas for distribution using a weighted average of several parameters such as:<br \/>\n&#8211; salary index (the average salary of residents within an area reported to an average salary, scale to 1-10);<br \/>\n&#8211; proximity index (the distance to the customer location, scale to 1-10).<\/p>\n<p><strong>Other parameters:<\/strong><br \/>\n&#8211; The distance to a competitors venue;<br \/>\n&#8211; The distance to a bus station.<\/p>\n<p>Depending on the particularities of each project different weights can be assigned to these parameters.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":1404,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"side-navigation.php","meta":{"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"featured_image_src":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Geomarketing | We have the technical ability to select the right areas<\/title>\n<meta name=\"description\" content=\"Geomarketing: For the success of a letterbox marketing campaign we identify those areas with the greatest potential for each company and each product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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